Job Opportunities

Marketing Executive - HCR Group UK

Marketing Executive 

HCR Group is the UK’s largest independent relocation specialist. With 27 years experience, managing permanent, short & long-term relocations in the UK and worldwide, we are experts in looking after people before, during and after their move. 

We are based in Basingstoke and are a progressive, forward thinking organisation that values its employees so that they can provide a first class personal service to our clients.  

We are currently recruiting for a highly motivated and digitally adept Marketing Executive, who can demonstrate: 
-          Experience within a services marketing environment, focusing intensively on digital marketing, website optimisation & enhancement as well as managing prospect clients
-          Ideally have experience in the relocation industry 

Key Responsibilities 

To assist in the promotion and marketing of HCR through:  

Website

• Optimise the website for Google and other search engine rankings 
• Provide clear analytics and statistics of visitors to web
• Enhance the website with re-writes, new articles, frequent blog/news postings, useful links, graphics and pictures
• Monitor website to ensure corporate reputation is enhanced and defended and to generate awareness of HCR and drive visitor traffic to our website

• Generate maximum publicity through press releases, media, relevant blogs and social networking sites, both offline and online. 
• Develop online and offline Direct Marketing campaigns to raise awareness of HCR
• Monitor events, conferences and symposiums that may require HCR attendance or provide sponsorship opportunities.
• Creative writing and proof reading 
• Preparation and issue of company promotional e-shots and literature
• Preparation and issue of marketing campaigns and Direct Mail Marketing
• Manage telesales campaigns
• To develop and source relevant promotional merchandise

• Preparation and management of Tender documentation
• Communication with prospect clients
• Liaison with prospective clients and internal teams
• Accurate record keeping for the professional management of the department
• Any other duties to ensure the smooth running of the department