Movers and Shakers 1206

Primacy Relocation Acquires foursquare group

'LONDON – [18 Dec. 2006] – Primacy Relocation, a leading provider of employee relocation and global assignment management services, today announced it has acquired Foursquare Relocation in a deal finalised on 14 December.  The acquisition strengthens Primacy’s range of services and expands operations in London, Geneva, Paris and Amsterdam, a new market for Primacy.  Additionally, the deal increases Primacy’s Europe, Middle East and Africa (EMEA) business unit revenues by nearly forty percent and adds more than 35 relocation professionals to the Primacy team.  Primacy selected Foursquare Relocation for its quality reputation, recognisable client portfolio and experienced  teams.

“Primacy is committed to providing localised service delivery to the UK market and the addition of Foursquare’s talent, resources and network of established clients further strengthens our presence in the UK,” said Sarah Collins, SVP, Operations and Client Services, Primacy EMEA. 
 
Foursquare’s London office, opened in 2002, is located at 5 Dyers Buildings in Holborn, London and is led by CEO Kay Nemoto.  It manages more than 20 corporate clients and has 12 employees.  Following the initial transition, Primacy’s Sarah Collins will assume leadership of the office.
 
Headquartered in Richmond, west London, Primacy UK handles inbound, outbound, and in-country relocation services for the UK and Ireland, as well as comprehensive relocation management services for Europe and worldwide.  Primacy’s UK office currently has 14 employees.

“The Foursquare acquisition is a wonderful cultural fit for Primacy. It increases our market share throughout Europe and adds to our credibility in the marketplace,” said Steve Marshall, President of Primacy’s EMEA region.  “We are confident that this acquisition will strengthen Primacy’s overall sales proposition and give us additional leverage in securing even more relocation business within the European and the greater EMEA region.”

Primacy offers the EMEA region localised delivery of world-class assignment management services from major operational centers in London, Geneva, Paris and Munich, offices throughout Europe and on-the-ground representatives virtually everywhere.  Primacy’s EMEA business unit is headquartered in London and overseen by Steve Marshall.