Everyone has an email signature. They’re high visibility and can provide marketing opportunities in every message. Why then, aren’t they being used to their full potential?
Start with the basics; ensure you display corporate affiliations with organisations such as EuRA and Worldwide ERC. If appropriate, encourage staff to display personal certifications and awards to further build your clients’ confidence in your workforce’s skills.
Most importantly, realise that each email signature is a free advertising spot with huge reach. The more emails you send, the larger your audience.
Always push the best aspects of your business, highlighting the latest company news and your most impactful blog posts, articles and whitepapers. Come up with a content rotation system for your signatures or use an off-the-shelf solution for the best results.